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Download Lynda CMO Foundations: Working with Leadership and Board-of-Directors

Description
CMO Foundations: Working with Leadership and Board-of-Directors One of the company's training courses Lynda.com It teaches you how to progress at level C and beyond the marketing department.

Robbie Kellman Baxter In this training course, topics such as: how effective CMOs communicate with organizational leaders such as CEO and board, understanding what a manager really wants from marketing, how to request and receive resources needed for success, etc. are examined. Gives.

CMO Foundations: Working with Leadership and Board-of-Directors:

  • The three roles of the CMO
  • Building rapport with the rest of the C-suite
  • Working with the CEO
  • Making your case for money and people
  • Expanding your influence
  • Engaging with the board of directors
  • Advancing from CMO to other C-suite positions
  • Advice from real CMOs

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Direct Download Link 391.93 MB

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